Genergraphics® allows you to market and advertise to one generation without
alienating another. Web sites that incorporate the patented Genergraphics process
provide the only way to sell the same product or service accurately to more than
one generation at the same time. Generations for the most part can buy the same
product or service, but they purchase for different reasons. Remember, no generation
follows another in mindset, based upon the social circumstances they were raised
with. Most notable is the difference between the Senior and the Boomer markets.
Example: A client demo age group is 25 to 54. Within this age span, there are three
generations to reach at the same time. It would not be cost effective to run three
different advertising campaigns to reach the three generations with the same media.
At present there is no company that knows what percentage of their client base comes
from each generation. In other words, out of their 25-54-demo group, what percentage
is Boomer, Gen-X or Echo Boomer? If the generations were known, think about how
effective marketers could be in increasing sales by appealing to each generation
and their specific mindset.
Genergraphics web sites are the only way to accomplish this effectively. Even if
a client were to buy off on the idea of having 3 different advertising campaigns
to reach these generations, no rating service breaks out their demographic research
by generations. If a client created 3 different web sites to appeal to each generation
in their customer base, current search engines cannot drive those customers to each
site effectively.
